I tweeted earlier that "By itself, the introduction of New Coke wasn't dumb. It was the immediate removal of old Coke that made it dumb. Gotta respect the old fans."
If I had it to do today, I would represent old Coke as a champion super hero. I would then introduce New Coke as a challenger to the championship and open the lines for voting. I would create video campaigns with the two of them duking it out. CGI animation, cool costumes, 'uber pwnage', you name it.
If New Coke wins, I would declare him the new champion, but guess what...I still wouldn't phase out old Coke! Who says the two cannot coexist?
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