DrAjao

Image Property of Marvel Studios "Guardians of the Galaxy Vol. 2 does everything a movie of its budget and scope is expected to do." Hey folks! Look who's back from blogging retirement, though I didn't retire as much as figure out a way to distill my angst into 140 characters or less . Anyhoo, let's see how things go this time around. Guardians of the Galaxy Vol. 2 does everything a movie of its budget and scope is expected to do. If you're insistent on a plot-heavy, character-driven thesis on what it means to be human...yada yada yada, then you might want to consider retracing your steps. This movie might not be for you. But if you want a humorous joyride with spectacular visuals and attendant action, you've come to the right place. The previously mentioned things the critics love are there but they won't distract you. Yes, it's less plot-heavy than its predecessor but it's not all fluff. There's enough plot in there to k...

I tweeted earlier that "By itself, the introduction of New Coke wasn't dumb. It was the immediate removal of old Coke that made it dumb. Gotta respect the old fans." If I had it to do today, I would represent old Coke as a champion super hero. I would then introduce New Coke as a challenger to the championship and open the lines for voting. I would create video campaigns with the two of them duking it out. CGI animation, cool costumes, 'uber pwnage', you name it. If New Coke wins, I would declare him the new champion, but guess what...I still wouldn't phase out old Coke! Who says the two cannot coexist?

I hope this doesn't get me kicked out of school, but I agree..."Facts, hot or cold, cannot be protected by copyright since there is no author of them." News was never meant to be sold. Those who thought they sold it in the past, only sold early access to it and didn't seem to realize it. Now that the internet freely gives that access, it's time to innovate...or die! The internet isn't necessarily killing journalism...it's redefining it. Now I don't have to hear from only people who went to school to learn how to spin the facts. I can hear from anyone...people who are at the scene when it happens, or people who are feeling the pinch the most, or people who are not necessarily motivated by financial or political gain, or people who actually understand the technical jargon associated with the specific subject they're reporting about. Yes, the internet makes it easier for the facts to be distorted...but it also makes it easier and faster for those dist...

CBS and Pepsi bring video ads to printed page According to the article linked to above, there’s a marketing experiment in progress that will lead to video ads featuring in print media. These wafer-thin videos will start when the reader turns to the appropriate page. This is in an attempt to reach consumers who are moving to digital media to avoid print ads. Sounds a bit counterintuitive in my own opinion. It will be a nice fad/craze for a few years (or months). Though the revenue from the ads may justify the expense, if it doesn't eventually bring life back to the dying print medium (as we know it), then it's a waste of money in the long run if attempts are made to sustain it. My prediction is that people will buy the magazines in question not for their content but to see the fancy ads. When the novelty wears off, they'll go back to their iPods, Kindles, and internet browsers...these are the media where they need creative ways to reach people who have found easier ways to b...