Grey Label: The Love Child of Polaroid and Gaga
Polaroid was one innovative company in its heyday. Wonderful inventions such as polarized sunglasses, instant cameras, and the noun ‘Polaroid’, were a few of their claims to fame. They, however, failed to see the potential in their early digital camera model, and stuck to their forte, instant film…essentially allowing the digital market to swallow them up. They filed Chapter 11 on day 11 of October in 2001. Fast-forward to January 2011 and Polaroid has done it again…literally. They have produced the Grey Label line including the GL10, a pocket-sized (even if large pocket) wireless insta-printer-thingamajig, the GL20 (a combination of two of their most popular products, the camera and the sunglasses), and the GL30 (well…the instant camera all over again). However, in one masterstroke, they have linked these products to one of the most Googled names on the planet…Lady Gaga! Talk about a comeback. The genius doesn’t just stop at the rebranding; my guess is that Polaroid won’t be immediat...